At Aidits LLC our goal is to design, develop and sell, or license, innovative products. We currently have a line of collegiate licensed novelty products, and have ongoing projects in a variety of consumer product markets. Our business strategy depends largely on ideation. We have a lean R&D strategy that allows us to avoid a lot of risk, churn out ideas, and move quickly if-and when-we see potential.
At our core, we are designers who appreciate good design. We believe you can add value to things in life just from designing them well, and often at the same-or even lower-cost and environmental footprint.
We believe good design has no scale or demographics.